Online
advertising, also
called Internet advertising, uses the Internet to
deliver promotional marketing
messages to consumers. It includes email marketing, search engine marketing,
social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently
involves both a publisher, who integrates advertisements into its online
content, and an advertiser, who provides the advertisements to be displayed on
the publisher’s content. Other potential participants include advertising
agencies who help generate and place the ad copy, an ad server who technologically delivers the ad and tracks
statistics, and advertising affiliates who do independent promotional work for
the advertiser
No comments:
Post a Comment